Savenkeep Blog Tue, 24 Mar 2015 12:22:17 +0000 en-US hourly 1 How not to lose Friends While Traveling Frequently Tue, 24 Mar 2015 12:22:17 +0000 If you have recently started working in a place that requires a lot of traveling, and because you loved traveling, you happily accepted the offer, brace yourself for the price it comes with. The fact is you might lose some real friends of yours in return. Friendship is strongly connected with socializing stuff; with your repetitive absence from the ‘scene’, even your closest friends may get used to you not being around and when you sit back with your friends after 6 months, you might get an instant feeling that there is no longer that charisma of friendship left between you and your (once) friends. This is a frightening situation. Let us tell you some ways about how not to lose your friends when you (have to) travel a lot.


Stick With Them through Social Media

No one stops you from posting your Selfie in Burj Khalifa, but deciding not to post a Grandfie that you took with your friends last month, which you feel has got outdated, is a very bad idea. Do not miss any chance to make your friends feel like you miss the time spent with them.

Complain (Lie) About Traveling

Your traveling extravaganza can seriously make your nine-to-five friends jealous. Always pretend to hate the time that is ‘wasted’ while traveling and your inability to be around them.

Be Around At least for Very Special Events

If you really care about your friends, there is always a way to be around for a birth anniversary or a marriage of one of your friends. However, if you feel like wishing them through a text or a call will serve the purpose, you deserve to lose them!

Don’t Ignore Nothing

Being a real good friend implies that you never ignore the tinniest sentiments for you from your friends. You should care for returning the favor or at least a call of thanks to make them realize that you really appreciate their gesture.

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The oldest Human Brain is found in The Most Incredible Archeological Finding! Tue, 17 Mar 2015 10:42:14 +0000 The Human brain is rated as the “most complex object in the universe”. Yet, it is one of the most fragile and sensitive organs of the human body. What we are going to tell you here is not about the wonders which can be done through the human brain; the world has seen a lot of them already. It is about a wonder happened to the brain itself!


Scientists have confirmed that a skull with an intact brain, found seven years ago by Archeologists in Heslington, York, is 2600 years old! This is, without any doubt, the most fascinating archeological finding in the recent history. Neuroscientists across the world still can’t believe how a human brain dating back from the Iron Age, can survive rotting for such a long time.

Experts are still sorting out the exact factors acting behind such an incredible natural preservation of a human organ. Initial studies found out that it was preserved due to oxygen less clay pit the skull was found in. Usually human bodies don’t take much time in their decomposition when they are buried.  But in this case, due to unavailability of oxygen for the bacteria to develop, this brain was able to survive for such a long time.

Initially, when a skull was found by an archeological team headed by Rachel Cubitt, It was thought that this was a normal skull. But later when the bones underwent cleaning process, and archeological team had had a closer look at it, they found a spongy material inside the skull. The project officer of the archeological trust then took the skull to the University of Bradford where specialists confirmed that the spongy material was composed of human brain tissue.

The scientists then studied the possible factors for the brain preservation, Scientists found no signs of burning or any other attempt to preserve it. “The hairs from the head were shaven off just after beheading the owner of this skull, and the state of the brain suggests no sign of decomposition. This may be because and it was buried right after the beheading without any delay.” said one of the experts.

Another expert talked about the theories scientists and experts had proposed as result of their studies. “From the available sample resources, nothing much can be said about the conditions or the circumstances in which the death of the owner of this skull occurred. Initially, there was a proposed theory that the head may be presented to someone as a gift, which was a prominent custom of that era. But it was ruled out because there were no signs of salting or burning to prevent it from smelling. The skull had to be burned immediately if the brain had to survive this long. The surrounding conditions though, in which the skull survived, were all natural”

The skull has been carbon tested and found to be 2600 years old. Experts are still busy in one of the most extensive examinations, in order to understand the factors behind the preservation of a brain for such a long time.

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Investment Secrets of Millionaires Revealed! Tue, 10 Mar 2015 06:03:30 +0000 There is a lot more common in millionaires than them just being college dropouts! According to Investopedia, there were six most commonly found traits among millionaires. They included different thinking, mastered skills, ability to take risks, passion and immaculate salesmanship.  Let’s talk about some investment secrets most of  the millionaires do have and which were revealed in a recent study done on  a group of more than 1000 investors by Bellomy Research for Fidelity Investments.


While millionaires are known for Independent and unique thinking, it was found out in the research that about 70% (two thirds) of the investors employed financial advisors. This meant that on financial decisions, millionaires tend to rely on the expert advice more than their own judgement. Moreover, the researchers observed the fact that nearly all (more than 90%) were confident that their financial decisions were precisely  coordinating with their long term plans and strategies.

The research statistics divided the Millionaires into four categories with respect to their assets available for investment  and  the retirement assets. The first group was of the emerging millionaires whose gross assets were $250,000. The second category was named mass affluent,   of whom, the gross investment and retirement assets were near $800,000. The third group was of millionaires who had more than  $2.5 million. The last group was of Deca- Millionaires who had $11.5 million as available assets for investment.

The research found out that  52% millionaires had domestic bond mutual funds, 54% domestic equity mutual funds, 39% had individual domestic bonds, 45% had international mutual funds, 35% had a domestic blended bond and equity mutual funds, 43% had real state investments. These real estate investments included the real state investment trusts while excluding primary residences of the millionaires. 34% had an equity exchange- traded funds, 44% millionaires had annuities, 33% had managed accounts, 20% had alternative investments like structured products, private equities and hedge funds, 56% had certificates of deposit or cash equivalents.


This blog post, with the help of a recent extensive research, reveals the most awaited investment secrets, common among most of the millionaires. The blog provides some well calculated facts and figures regarding the investments and financial strategies of some emerging, established and most successful millionaires.

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3 Important Reasons To Have A Marketing Automation Solution For Your Small Business Tue, 03 Mar 2015 05:20:21 +0000 savenkeep

Keyword: marketing automation
Something that small business owners do not realize is that there are varieties of marketing automation solutions available. You might have to try a number of solutions before you find the ideal solution for your small business.  Most Small business owners frequently avoid Marketing automation as they think it is too complicated, too expensive, or won’t essentially help them. Due to the fact that most marketing automation solutions offer a free trial, it is worth trying them out as there is no actual risk to testing them. The following are three important reasons why you need marketing automation for your small business:

1.      To personalize your Target to each and  every Customer
There is a very big impact on personalizing your messages. Providing messages that are specifically beleaguered to meet each contact’s unique needs will help you build loyalty and engagement. The reason why you need a marketing automation solution in your small business is that it enables you to personalize your campaigns and messages for each individual contact. In situations where you have many contacts, it would be difficult to do this kind of personalization by yourself, making it necessary to opt for a marketing automation solution. Marketing automation basically makes it possible and efficient. This will also increase your small business sales without increasing the workload.
2.      To Improve Your Conversion and Nurture Your Leads
The biggest challenges small business face nowadays is lead connection and rotating them into customers. In many situations, the many people visiting your website only few really interact with your web content and even less purchase anything. Marketing automation in small business helps decrease that gap.
When you finally set up the automated lead nurturing, you significantly increase the quantity of leads in response. Your automated marketing solution will track every lead and make a link with each lead that downloads or signs up.  Therefore, without a marketing automation solution, many leads can slip over because your staff simply does not have time to attach with them all.
3.      To enhance Your Campaigns Based on Real Data
Any worthy marketing automation solution offers a robust report. After every campaign, it is possible to unsubscribe data, A/B test results, view open rates, bounce data, and check the links clicked and many more benefits. Automated marketing also helps you to see the social media posts with the most interaction as well. Investigating this valued data allows you to improve your posts, messages and other communications based on real info from your clients.

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Two and a Half Men Series Entertainment News Tue, 24 Feb 2015 03:50:07 +0000 Two and a Half Men is probably one of the craziest shows that has been widely watched and it would be safe to say that the finale of the series lived up to the image it had maintained over the years. As far as the entertainment news of the week is concerned, the finale has definitely been in the spotlight. The finale episode “Dead” has equally been loved and criticized by the audience and critics alike.


The show has successfully managed to receive accolades to the years of the storyline, giving a recap of what has happened throughout the years, and most definitely focusing on the Charlie Sheen era; which was what kept the show going on, for so long. The episode starts by going back to the Charlie’s funeral scene (before Walden (Ashton Kutcher) enters the show), it is shown that Rose goes to her basement with the tray of food, serving to a person, wearing Charlie’s signature attire, revealing that Charlie has been alive all those years, and living in her basement.

At the same time, Alan receives a mail informing him that Charlie is entitled to $2.5 millions from the record company, which needs to be claimed and in order to do so Alan needs Charlie’s death certificate. Thus, up until this point, the makers of the show successfully managed to create a mystery whether Sheen will reappear or not. In all that chaos, Alan and Walden are informed that Charlie is alive and probably coming to kill them.

Upon hearing that, they seek the help of the police, who appears to be none other than Arnold Schwarzenegger; who goes on to point out every story development in the past years. In the meanwhile, Jake appears and claims that he has received some amount of the $2.5 million sent by Uncle Charlie to him, giving Alan and Walden more reason to be scared for their lives. In the end, Charlie does not really appear on the show; rather he is shown as being killed by a giant piano falling over him through a helicopter. The finale was all about what has happened on the show over the course of 12 seasons, which producer and creator Chuck Lorre managed to successfully embrace, thus making the finale to stand out.

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Master Programming Code in 3 Simple Steps Tue, 17 Feb 2015 11:12:26 +0000 Programming can be an intensely rewarding activity and a highly lucrative career option. There is no mistaking the fact that the joy of building something with your own hands is unexplainable. At the same time coding is a highly complicated process that burden your brain and makes sure that you use all your ingenuity to solve the problem you are presented with.

If you always wanted to be a programmer, there are numerous ways in which you could start this incredible adventure. Programming code is something that any of us can do. Find out the best approach to take when delving deeper into this field:
1. Know why you want to code
You should have your reasons sorted before you start a journey towards a goal. Why did you choose this goal and what are you expecting from it? You will need motivation when you hit obstacles, and that is also one of the easiest ways to not lose focus.
2. Pick the right language
There are more programming languages being used right now than even the most brilliant programmers could learn in a lifetime. You need to pick the language that will serve your purpose, and for this you need to know why you want to take up programming code. The good news is that once you get good at one language, mastering another takes far less time. Python, PHP and C are popular choices presently.
3. Start small
Remember, programming code is about building small things and bringing them together to create mammoth structures. The biggest of codes can be divided into smaller sections. Not only is this easier for you, it is also the preferred approach since it makes maintaining the code later easier. Not to mention that starting small makes it easier for you to get settled in and get your bearings right before you delve in deeper.

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Consolidation Of The American Airlines As Manifested By Amenity Kits Tue, 10 Feb 2015 22:50:11 +0000 We can easily imagine how the Airlines operators in America have become consolidated by the fact that 12 Airlines which once operated have become four. The American airline industry has seen many mergers over the years and the freshest one that comes to the mind is the merger of American and US Airways. The logos on the amenity kit provided by the passengers are testimony of the consolidation process that has been going on for a while now. The heritage kits reminisce the past as the logos imprinted on them reminds of airlines such as PSA, Allegheny, TWA,  Aircal and Reno air  to name a few. Commemorating the past through the amenity kits is a good idea and pays a tribute to their service to the people of America.


Some of the Airlines of the past whose logos have been used on the kits

Pacific southwest airlines: The airline, which is headquartered in San Diego was operational from 1949 to 1988 when it was taken over by US Airways. It was touted as the world’s friendliest airlines and the aircraft actually had a smile painted on the tip of the aircraft.

Piedmont: The services from Piedmont were started in the year 1961 but its business actually took off when Piedmont aviation purchased it and branded it Henson. In 1987, Henson was again bought by US Air which renamed the airlines to Piedmont in the year 1993 so as to protect the brand name.

Allegheny: It is one of the oldest airlines in the USA as it was started in 1939. Its name was All American Aviation company which was renamed as Allegheny in 1953. It used to operate from Pittsburgh before it became a national brand in the year 1979 and was renamed as USAir which is now US Airways.

AirCal:  The airline was started in the year 1967 as Air California and later renamed itself as AirCal in 1981. After 6 years, it was acquired by an American.

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Ensure Increased Profit By Having Result Oriented Social Media Strategies Tue, 03 Feb 2015 19:40:00 +0000 There are a number of ways to target the audiences on the Facebook through ad campaigns and thousands of other targeting parameters. A well planned Facebook marketing strategy helps you to target specific segments of audiences. Here are some of the most hilarious social media strategies.


Check the recent purchasing patterns of the Facebook user

Earlier Facebook was criticized as a fun place to hang out, but recently in 2013 with the partnership with the data brokers like Datalogix, Acxiom, and Epsilon, things have changed. These companies feature with access to the trillions of data transactions. In fact Acxiom executives claim that they have a database which contains information about more that 500 million active consumers and Facebook advertisers use the gigantic data to reach to a huge segment of audiences by a number of purchasing behavior.

Target special set of audience through the life events feature

There are certain businesses which depend upon the life events of the people for their selling. Such as wedding photographers can target the people who recently got engaged. Packers and movers company targets the people who have bought new homes and the funeral homes would want to connect to the people who are planning a funeral or about to lose their loved one. Life Events parameter is a unique feature that allows you to target specific segments of the audience.

Get the trust of Facebook Custom Audiences

Facebook Custom Audiences is a unique feature that allows you to connect to the people of your existing contacts on the Facebook. Targeting your existing customers on the social network website will promote your brand name and it also provides you with an opportunity to increase the order frequency, loyalty and lifetime consumer value. These audiences are created by importing the email list of your customers in CSV or TXT format or uploading the phone contact list of your customers on the Facebook.

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The Political Crisis In Yemen Continues To Worsen Tue, 27 Jan 2015 13:38:31 +0000 The ongoing crisis in Yemen continues to worsen by the day. The Shiite rebels in Sana’a, the capital of Yemen, have been working on gaining even more control over the region. All this while the Houthi rebels have been protesting and demanding equal rights in the country’s new rule as well.


As of now, the US has been supporting the current President of Yemen, but the growing unrest in the region is making things highly unpredictable. As rebels gain even more control over the country, Yemen’s future hangs in the balance.

Yemen is the most impoverished Arab country at the moment, and things are not looking bright for them based on the current political standoff between the government and the rebel sides. Make sure that you know what is going on in Yemen and who exactly are the key players in this political crisis.

While the bulk of the population in Yemen is comprised of Sunni Muslims, there is a large number of Shiites present as well. Houthis are a small offshoot of the Shiite population also called Zaydism. Their original leader, Hussein al-Houthi, was killed in the year 2004 after leading an insurgency against the Yemeni president. The group currently has a tenuous understanding with the government and they share power based on some undisclosed agreement.

Now the actions of the Houthis have forced the current president, Abed Rabbo Mansour Hadi, to remain under a virtual house arrest. He cannot leave his house, and attempts to resign will result in him being prosecuted by the rebel group.

All this is happening in Yemen while talks of Al-Qaida activity in the country continue. In the wake of the attack carried out on Charlie Hebdo in France, there have been reports that at least one of the attackers had visited Yemen prior to the massacre. The political crisis may end up giving Al-Qaida more power in the region, and is something that needs to checked right now.

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Keep Readers On Social Media Engaged With Better Visuals Tue, 20 Jan 2015 13:09:29 +0000 Visual cues can go a long way in keeping your readers interested and engaged. The simple joy of finding a related image right next to something that you have been trying to say cannot be put into words, but the impact that a well placed graphic can have is tremendous.


The right visuals are guaranteed to generate better engagement, and will most definitely result in a better relationship with your readers. When you publish a post, you are telling a story, and a picture will always tell a better and more vivid story than the words alone ever can.

Use visual elements smartly to get amazing results. Here are some of the top tricks to help you use graphics to boost reader interaction on social media:

  1. Throw in relevant hashtags: Hashtags are no longer obscure, and have moved beyond Twitter to find a place for themselves in virtually every major social network out there. Popular hashtags can bring in thousands of interested people to our image. Start tagging your images with relevant hashtags, just avoid a  hashtag overload. You can create an entire hashtag campaign around your story or product, or piggyback on a popular topic that is relevant to you.
  1. Thank your readers/followers/subscribers: People have absolutely no reason to listen to what you have to say. They choose to do so, and it is just common courtesy to thank them for giving you the time of the day. Make sure that you thank people for being there for you. A beautiful visual that celebrate special moments with them is just the way to do that
  2. Embed social posts on your blog: You do not always need to create custom images or look for stock photos just to add some visually appealing elements to the post. Embedding posts from Facebook, Twitter, or Instagram is also a great way to quickly add visual element while also ensuring due credits are given to the creators.
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