Savenkeep Blog Wed, 04 Mar 2015 05:38:13 +0000 en-US hourly 1 3 Important Reasons To Have A Marketing Automation Solution For Your Small Business Tue, 03 Mar 2015 05:20:21 +0000 savenkeep

Keyword: marketing automation
Something that small business owners do not realize is that there are varieties of marketing automation solutions available. You might have to try a number of solutions before you find the ideal solution for your small business.  Most Small business owners frequently avoid Marketing automation as they think it is too complicated, too expensive, or won’t essentially help them. Due to the fact that most marketing automation solutions offer a free trial, it is worth trying them out as there is no actual risk to testing them. The following are three important reasons why you need marketing automation for your small business:

1.      To personalize your Target to each and  every Customer
There is a very big impact on personalizing your messages. Providing messages that are specifically beleaguered to meet each contact’s unique needs will help you build loyalty and engagement. The reason why you need a marketing automation solution in your small business is that it enables you to personalize your campaigns and messages for each individual contact. In situations where you have many contacts, it would be difficult to do this kind of personalization by yourself, making it necessary to opt for a marketing automation solution. Marketing automation basically makes it possible and efficient. This will also increase your small business sales without increasing the workload.
2.      To Improve Your Conversion and Nurture Your Leads
The biggest challenges small business face nowadays is lead connection and rotating them into customers. In many situations, the many people visiting your website only few really interact with your web content and even less purchase anything. Marketing automation in small business helps decrease that gap.
When you finally set up the automated lead nurturing, you significantly increase the quantity of leads in response. Your automated marketing solution will track every lead and make a link with each lead that downloads or signs up.  Therefore, without a marketing automation solution, many leads can slip over because your staff simply does not have time to attach with them all.
3.      To enhance Your Campaigns Based on Real Data
Any worthy marketing automation solution offers a robust report. After every campaign, it is possible to unsubscribe data, A/B test results, view open rates, bounce data, and check the links clicked and many more benefits. Automated marketing also helps you to see the social media posts with the most interaction as well. Investigating this valued data allows you to improve your posts, messages and other communications based on real info from your clients.

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Two and a Half Men Series Entertainment News Tue, 24 Feb 2015 03:50:07 +0000 Two and a Half Men is probably one of the craziest shows that has been widely watched and it would be safe to say that the finale of the series lived up to the image it had maintained over the years. As far as the entertainment news of the week is concerned, the finale has definitely been in the spotlight. The finale episode “Dead” has equally been loved and criticized by the audience and critics alike.


The show has successfully managed to receive accolades to the years of the storyline, giving a recap of what has happened throughout the years, and most definitely focusing on the Charlie Sheen era; which was what kept the show going on, for so long. The episode starts by going back to the Charlie’s funeral scene (before Walden (Ashton Kutcher) enters the show), it is shown that Rose goes to her basement with the tray of food, serving to a person, wearing Charlie’s signature attire, revealing that Charlie has been alive all those years, and living in her basement.

At the same time, Alan receives a mail informing him that Charlie is entitled to $2.5 millions from the record company, which needs to be claimed and in order to do so Alan needs Charlie’s death certificate. Thus, up until this point, the makers of the show successfully managed to create a mystery whether Sheen will reappear or not. In all that chaos, Alan and Walden are informed that Charlie is alive and probably coming to kill them.

Upon hearing that, they seek the help of the police, who appears to be none other than Arnold Schwarzenegger; who goes on to point out every story development in the past years. In the meanwhile, Jake appears and claims that he has received some amount of the $2.5 million sent by Uncle Charlie to him, giving Alan and Walden more reason to be scared for their lives. In the end, Charlie does not really appear on the show; rather he is shown as being killed by a giant piano falling over him through a helicopter. The finale was all about what has happened on the show over the course of 12 seasons, which producer and creator Chuck Lorre managed to successfully embrace, thus making the finale to stand out.

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Master Programming Code in 3 Simple Steps Tue, 17 Feb 2015 11:12:26 +0000 Programming can be an intensely rewarding activity and a highly lucrative career option. There is no mistaking the fact that the joy of building something with your own hands is unexplainable. At the same time coding is a highly complicated process that burden your brain and makes sure that you use all your ingenuity to solve the problem you are presented with.

If you always wanted to be a programmer, there are numerous ways in which you could start this incredible adventure. Programming code is something that any of us can do. Find out the best approach to take when delving deeper into this field:
1. Know why you want to code
You should have your reasons sorted before you start a journey towards a goal. Why did you choose this goal and what are you expecting from it? You will need motivation when you hit obstacles, and that is also one of the easiest ways to not lose focus.
2. Pick the right language
There are more programming languages being used right now than even the most brilliant programmers could learn in a lifetime. You need to pick the language that will serve your purpose, and for this you need to know why you want to take up programming code. The good news is that once you get good at one language, mastering another takes far less time. Python, PHP and C are popular choices presently.
3. Start small
Remember, programming code is about building small things and bringing them together to create mammoth structures. The biggest of codes can be divided into smaller sections. Not only is this easier for you, it is also the preferred approach since it makes maintaining the code later easier. Not to mention that starting small makes it easier for you to get settled in and get your bearings right before you delve in deeper.

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Consolidation Of The American Airlines As Manifested By Amenity Kits Tue, 10 Feb 2015 22:50:11 +0000 We can easily imagine how the Airlines operators in America have become consolidated by the fact that 12 Airlines which once operated have become four. The American airline industry has seen many mergers over the years and the freshest one that comes to the mind is the merger of American and US Airways. The logos on the amenity kit provided by the passengers are testimony of the consolidation process that has been going on for a while now. The heritage kits reminisce the past as the logos imprinted on them reminds of airlines such as PSA, Allegheny, TWA,  Aircal and Reno air  to name a few. Commemorating the past through the amenity kits is a good idea and pays a tribute to their service to the people of America.


Some of the Airlines of the past whose logos have been used on the kits

Pacific southwest airlines: The airline, which is headquartered in San Diego was operational from 1949 to 1988 when it was taken over by US Airways. It was touted as the world’s friendliest airlines and the aircraft actually had a smile painted on the tip of the aircraft.

Piedmont: The services from Piedmont were started in the year 1961 but its business actually took off when Piedmont aviation purchased it and branded it Henson. In 1987, Henson was again bought by US Air which renamed the airlines to Piedmont in the year 1993 so as to protect the brand name.

Allegheny: It is one of the oldest airlines in the USA as it was started in 1939. Its name was All American Aviation company which was renamed as Allegheny in 1953. It used to operate from Pittsburgh before it became a national brand in the year 1979 and was renamed as USAir which is now US Airways.

AirCal:  The airline was started in the year 1967 as Air California and later renamed itself as AirCal in 1981. After 6 years, it was acquired by an American.

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Ensure Increased Profit By Having Result Oriented Social Media Strategies Tue, 03 Feb 2015 19:40:00 +0000 There are a number of ways to target the audiences on the Facebook through ad campaigns and thousands of other targeting parameters. A well planned Facebook marketing strategy helps you to target specific segments of audiences. Here are some of the most hilarious social media strategies.


Check the recent purchasing patterns of the Facebook user

Earlier Facebook was criticized as a fun place to hang out, but recently in 2013 with the partnership with the data brokers like Datalogix, Acxiom, and Epsilon, things have changed. These companies feature with access to the trillions of data transactions. In fact Acxiom executives claim that they have a database which contains information about more that 500 million active consumers and Facebook advertisers use the gigantic data to reach to a huge segment of audiences by a number of purchasing behavior.

Target special set of audience through the life events feature

There are certain businesses which depend upon the life events of the people for their selling. Such as wedding photographers can target the people who recently got engaged. Packers and movers company targets the people who have bought new homes and the funeral homes would want to connect to the people who are planning a funeral or about to lose their loved one. Life Events parameter is a unique feature that allows you to target specific segments of the audience.

Get the trust of Facebook Custom Audiences

Facebook Custom Audiences is a unique feature that allows you to connect to the people of your existing contacts on the Facebook. Targeting your existing customers on the social network website will promote your brand name and it also provides you with an opportunity to increase the order frequency, loyalty and lifetime consumer value. These audiences are created by importing the email list of your customers in CSV or TXT format or uploading the phone contact list of your customers on the Facebook.

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The Political Crisis In Yemen Continues To Worsen Tue, 27 Jan 2015 13:38:31 +0000 The ongoing crisis in Yemen continues to worsen by the day. The Shiite rebels in Sana’a, the capital of Yemen, have been working on gaining even more control over the region. All this while the Houthi rebels have been protesting and demanding equal rights in the country’s new rule as well.


As of now, the US has been supporting the current President of Yemen, but the growing unrest in the region is making things highly unpredictable. As rebels gain even more control over the country, Yemen’s future hangs in the balance.

Yemen is the most impoverished Arab country at the moment, and things are not looking bright for them based on the current political standoff between the government and the rebel sides. Make sure that you know what is going on in Yemen and who exactly are the key players in this political crisis.

While the bulk of the population in Yemen is comprised of Sunni Muslims, there is a large number of Shiites present as well. Houthis are a small offshoot of the Shiite population also called Zaydism. Their original leader, Hussein al-Houthi, was killed in the year 2004 after leading an insurgency against the Yemeni president. The group currently has a tenuous understanding with the government and they share power based on some undisclosed agreement.

Now the actions of the Houthis have forced the current president, Abed Rabbo Mansour Hadi, to remain under a virtual house arrest. He cannot leave his house, and attempts to resign will result in him being prosecuted by the rebel group.

All this is happening in Yemen while talks of Al-Qaida activity in the country continue. In the wake of the attack carried out on Charlie Hebdo in France, there have been reports that at least one of the attackers had visited Yemen prior to the massacre. The political crisis may end up giving Al-Qaida more power in the region, and is something that needs to checked right now.

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Keep Readers On Social Media Engaged With Better Visuals Tue, 20 Jan 2015 13:09:29 +0000 Visual cues can go a long way in keeping your readers interested and engaged. The simple joy of finding a related image right next to something that you have been trying to say cannot be put into words, but the impact that a well placed graphic can have is tremendous.


The right visuals are guaranteed to generate better engagement, and will most definitely result in a better relationship with your readers. When you publish a post, you are telling a story, and a picture will always tell a better and more vivid story than the words alone ever can.

Use visual elements smartly to get amazing results. Here are some of the top tricks to help you use graphics to boost reader interaction on social media:

  1. Throw in relevant hashtags: Hashtags are no longer obscure, and have moved beyond Twitter to find a place for themselves in virtually every major social network out there. Popular hashtags can bring in thousands of interested people to our image. Start tagging your images with relevant hashtags, just avoid a  hashtag overload. You can create an entire hashtag campaign around your story or product, or piggyback on a popular topic that is relevant to you.
  1. Thank your readers/followers/subscribers: People have absolutely no reason to listen to what you have to say. They choose to do so, and it is just common courtesy to thank them for giving you the time of the day. Make sure that you thank people for being there for you. A beautiful visual that celebrate special moments with them is just the way to do that
  2. Embed social posts on your blog: You do not always need to create custom images or look for stock photos just to add some visually appealing elements to the post. Embedding posts from Facebook, Twitter, or Instagram is also a great way to quickly add visual element while also ensuring due credits are given to the creators.
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The Top Four Apps That Are Must For Your Tablets And Smartphones Tue, 13 Jan 2015 13:07:21 +0000 Apps are the things that add features to the tablets and smartphones. As there are millions of apps available, it becomes very hard to choose the best among them. Here are the top 4 apps which are must for every tablet owner.


  • Find your phone when it grows legs

Sometimes it may happen that your tablet or smartphone get lost somewhere or get stolen by a thief or you may forget it somewhere. Whatever is the reason Find My iPhone (free for iOS) and the Android Device Manager (free for Android) is the app which you can trust to find your lost tablet or smartphone, you can also lock it and in the worst case scenario you can also remotely wipe it.

  • Edit all your photos easily

Fotor app can be a perfect app for you to edit your photos in a convenient manner. The app is available for free for both iOS as well as Android platforms. The app comes with various features such as create collage, customize the borders, change filters and much more and it also allows to share your perfect edited picture online with just a click.

  • Know the weather status before leaving your home

The weather Channel app allows you to check the current temperature, weather forecast for next 10 days and also the hourly forecast. The app can also provide you with video clips, adverse weather alerts, conditions on the beaches and radar map etc. The app is available for free on all major operating systems, namely Android, iOS and Windows.

  • Magnify your vision

Whether you are a detective or not, a magnifying glass can be a very useful tool for you to find small objects. You can download magnifying glass app on your phones, which is free for both Android as well as iOS platforms and easily read and find tiny things. This app will can help you to read the tiny print of the paper, microscopic writing on a computer part, minute instruction in a cookbook and much more.

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Cleaning up the Times Square post the NYE celebrations Tue, 06 Jan 2015 04:58:43 +0000

The celebrations that occur at Times Square in NY every New Years Eve are perhaps one of the most recognizable events in the world! Tons of confetti are literally dropped over the crowd as they gather and wait for the ball to drop at the stroke of midnight. In fact, the celebrations have reached such a level that there is an official team dedicated to dropping the confetti, and there even exists a job position called the Confetti Master!



The start of 2015 saw almost a million people from all over the world come together at Times Square, as they partied, shouted, danced and waited for the confetti to start raining from the sky. Last year saw the collection of almost 52.3 tons of trash from Times Square after the NYE celebrations got over, and people left for their homes and hotels. It took a team of 178 professionals to clean up this mess.


The biggest New Year celebration also leaves behind one of the biggest messes. Tonnes of confetti, and even more trash that is left behind by the cheering crowds needs to be dealt with. Clean up starts as early as the evening of 1st January, with the sanitation workers waiting only for the time when they have the place to themselves.


The City of New York Department of Sanitation oversees this cleanup, and has an entire team of sanitation professionals who are assigned the task of cleaning up all the confetti and trash from Times Square once the crowds disappear. The team uses trucks, mechanical brooms, regular brooms, leaf blowers and more to round up all the trash and clean up the mess.


The clean up operation takes place like clockwork, and not before long, the entire area if confetti free once again. The sanitation workers can be seen working, often with a smile, as they round up all the trash and confetti, and load it up to be taken away.


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North Korea dismisses allegations of hacking, accuses US of internet attack Tue, 30 Dec 2014 12:56:35 +0000 Responding to allegations from the American press and President Obama, the North Korean National Defense Commission (NDC) blamed the USA for the internet outage they have been suffering from.


The statement, released on Saturday, said Obama was the responsible person for the release of the Seth Rogen movie The Interview. The movie is a satire which depicts an assassination plot against Kim Jong Un, the leader of North Korea and chairman of the NDC. In the statement, the NDC referred to the president as a “monkey.”

“Obama always goes reckless in words and deeds like a monkey in a tropical forest,” said the statement.

Officials at the White House and for President Obama, on vacation in Hawaii, had no comment about the statement from North Korea.

The release of The Interview was cancelled after threats of violence and release of sensitive information that had been stolen from Sony’s computers were released. Sony later reversed its decision and offered the movie for limited release.

The FBI and President Obama have stated publically that North Korea was behind the hacking of the Sony computer network and the threats that initially cancelled the movie’s release. During a press conference before Christmas, President Obama said there would be retaliation against North Korea, but did not go into specifics about what for it would take.

North Korea has suffered massive disruption in their internet over the last week. This included a complete outage of all internet services for almost nine hours on Wednesday, December 24. According to Din Research, a U.S. telecommunications firm, North Korea’s internet access has been restored.

North Korea has publically blamed the United States for the problems with the internet outage. The statement by the NDC denied any involvement in the Sony hacking situation and dismissed denials of involvement by the U.S. government.

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