Savenkeep Blog Wed, 19 Nov 2014 06:12:40 +0000 en-US hourly 1 7 Social Media mistake you simply cannot make! Tue, 18 Nov 2014 06:10:14 +0000 Social Media has become crucial to creating and managing a comprehensive brand image today, and is an immensely powerful tool which you can harness to great effect! At the same time, it is better to not have a social media presence at all, than to have one that is poorly managed.


Here are the top mistakes, no social media manager can afford to make:

1)      Going in without an engagement strategy: When you put up a brand page on a social network, people are going to interact with you. Whether they are complaining or praising you, you need to have a firm plan to respond to both. Just as important is to know what to say before you say it.

2)      Being inconsistent: Create a theme for your updates, and set a firm tone. Then follow it with consistency. Never make the brand appear like it is out of its depths.

3)      Using no social media tools, or using too many tools: Either end of this scenario will end up becoming a nightmare real quickly. Most tools have different metrics, so pick the one that you like and then stick to it.

4)      Picking the wrong network: Does your brand really need a Pinterest page? Is your Instagram feed identical to your Flickr feed? Don’t spread yourself too thin, and pick platforms that you need.

5)      Not responding to users: A social media account is different from a website, and people expect you to interact when you have a social presence. Being playful, doesn’t hurt, but do not end up spamming everyone that follows you either!

6)      Using platform incorrectly: Twitter is for short bursts of communication, while Pinterest is for image content only. A little cross posting is nice, but use the platforms in the way they were intended to be used.

7)      Sharing the wrong links: Referral traffic is the Holy Grail for which most brands create social profiles. Don’t ruin the opportunity by sending out an incorrect link.


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Cyber security will overcome with solving major hurdles: NSA Chief Tue, 11 Nov 2014 10:58:44 +0000 U.S. Nation is facing major threats through cyber-crimes.  But, the director of the NSA(National Security Agency)  told like, intelligence unit have to overcome this problem by facing major hurdles like answering the privacy advocates and giving the Silicon Valley type salary to the employees. In the Stanford University, the event which has been sponsored by the Hoover Institution and the Center for International Security & Cooperation, Admiral Mike Rogers, the NSA chief director and the commander of U.S. cyber activities had spoken in front of almost 100 technologists, he has revealed the problems and solutions regarding the safety of the United States. 

Mike is in the NSA chief position since March, told that he meets the Silicon Valley techies every six months to find their research and NSA is giving the same work force, but the Google pays higher salary than the Government can, but he is giving benefits which no one can give that much of stuff to work. In the event, there is conversation regarding the last years Edward Snowden revelations about the NSA’s surveillance, all the audience and critics has questioned him about the cyber security and their measures for safety. In front of the row, the famous cryptographers of the World, Whitfield Diffie is there and he asked that NSA is using widely used cryptographic programs which are tinkered, and are very easy to circumvent. Rogers replied like, he doesn’t want to decrease the power of the internet; he just revealed that, the strong internet is the best option of our nation. One of the audiences told like, some other nations are using internet to spy, is there are difference in this issue regards to U.S. Rogers replied no I fundamentally disagree with that, we also do this but not realm than other nations.

Few nations are giving the private contracts for the intelligent information and using it for the insights; we are not doing it with the foreign companies to steal the date and fill it up. NSA is working to pass the cyber legislation, according to the Cyber security sharing act; it allows all the telecom, internet and security services to search the malware threats and giving that data to intelligent agencies.

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Strict Limitations for the Nurse, treated Ebola patients rather than quarantine Mon, 03 Nov 2014 13:00:20 +0000 Ebola is the latest fear all over the World. also in the fear of this infectious disease. Into the news, the nurse who has been returned from West Africa after treating the deadly disease is in US and the Governor of Maine has asked court to put her in quarantine and want to extend it, but the judge rejected to keep her in quarantine and given some limited restrictions for her to displace the fear of the people towards the infectious virus. The nurse, Kaci Hickox’s has been keep on quarantine for 21 days and shown negative towards the disease, keeps the U.S. Politicians in big dispute and they have imposed some strict rules on workers and health professionals returned from the infectious countries.


According to the reports, the public concerns are like the spread of the disease is more in US and Canada. Canada is second after Australia for keeping the entry of the people from the African nations where Ebola is occurred. Politicians are asking to ban the travel between these countries for public health awareness. This deadly disease has killed already 5,000 people in the African countries Sierra Leone, Guinea and Liberia.

Maine Governor Paul LePage told to the news that he is highly discouraged with the statement of the Maine’s judge. Hickox, told to the press that people have to overcome from fear towards the disease. After the statement from court towards the quarantine, she went to bike ride with her husband. The court is aware that the people have out of fear from the disease, but there are some instructions to follow for Hickox after a telephonic conversation, Judge decided she must continue the health monitoring, if she wants to travel, she has to coordinate it with officials and if there are any symptoms of the disease, she must have to report it.

All the officials and the health professionals are aware that this kind of isolation after the people got the negative reports will leads to disputes. President Barack Obama also said the same that it will gives the lack of integrity and also it will discourage the volunteers, who are helping Ebola patients.


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The FCC set to provide an opportunity to the internet providers to become MPVDs Thu, 30 Oct 2014 15:12:12 +0000 Cable operators always had an upper edge over the internet providers when it comes to television. On Tuesday, FCC Chairman, Tom Wheeler reported that he has prepared a proposal that will surely change the environment for the Internet Companies and give them opportunity for becoming multi-channel video providers (MVPDs).


Before adoption, this rule will undergo voting for the adoption, then there will be a comment period in which all the voters will provide their suggestions and critics and the after the amendment of the rule there will be another voting. It will bring more competition to the market, which traditionally has been a closed market and will bring the Internet based companies such as Aereo and Ivi in the MVPDs market, which were previously precluded from becoming MVPDs.

Tom Wheeler in a blog post compared the decisions about granting permission to satellite companies for becoming MVPDs. He also referred changes as technical adjustments will eliminate the technological considerations while determining whether a company is MVPDs or not.

This move is warmly welcomed by the Aereo and is supporting it, the founder and CEO of the company, Chet Kanojia released a statement that says, the way people are consuming the television is changing rapidly, but on the other hand our laws and regulations are not according to this change. By proposing this rule FCC has taken a meaningful step to bring more competition in the video market, as it is a common saying that when the competition increases, the consumers always end up winning.

The rule comes with possibility of Aereo to become a cable provider, which will not only give a new life to the company but also bring existing cable companies on their feet. The proposal intends to make the technology neutral by removing the differences between facility-based and virtual MVPDs. If the rule is adopted, there will be a possibility of big giants of the market such Google, Apple and Amazon may also become MPVDs.

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Huge loss for the e-Commerce giant Amazon and it will proceed! Mon, 27 Oct 2014 03:36:59 +0000 The e-commerce giant Amazon had already stated that it will lose huge amount in the third quarter of this financial year, but it is not disappointed with the future loss. But according to the stock reports, investors are having good time as they have already sent their shares by lower case with the primary warning.

Amazon, the Seattle based firm has reportedly stated that it has a loss of about $437 million, that is 95 cents a share, when compared with last year’s $41 million, that is 9 cents a share. According to the analysts that it will be about a loss of 74 cents a share. Revenue is almost 20% hiked to $20.6 billion by analysts and it has lost 23% till date from the starting of the year.

The losses will continue in the fourth quarter and the loss will increase when compared to third quarter i.e. $570 million with overall revenue of $27.3 billion to $30.3 billion, which is slightly shorter than analysis of $30.9 billion according to the reports from Thomson Reuters. In the third quarter of the year, Amazon has launched a budget smartphone Fire, to compete with IPhone and it resulted in a flop direction, initially the Fire was priced at $199 and it has down to almost a $1 and this gives the Amazon the ‘MISFIRE’.

Amazon has spent a huge amount of $970 million towards the popular video game trick site twitch in this quarter. Amazon is going to the important time of the year, as in this time the e-commerce will hit to $305.7 billion which is 6.5% of the total America sales, which is 16.5% the last year. During the biggest time like 2014 Christmas season; eMarketer estimates a total of $72.4 billion which is almost 8.4% of the holiday sales which is greater than the total sales of 6.4% per the year.

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Finally Monica Lewinsky on Twitter: Keep Tweeting Thu, 23 Oct 2014 12:07:56 +0000 Monica Lewinsky, we have her name in 1998 scandal with Bill Clinton and after 15 years, she is again having her name in global citizen’s eye. Lewinsky on Monday 20th Oct has opened a twitter account and tweeted like very nervous and excited. Tweeting @MonicaLewinsky is not national news, but it will be the hardest news for all the global audience from around the world, with Lewinsky sharing courage, with lots of energy, reinvented and rebranded.

Lewinsky displayed her in Twitter as social activist, public speaker, contributor to Vanity Fair and knitter of things without sleeves. Within six hours the followers are around 32000 and still counting and the World is eagerly waiting to see her new version. And what will be her motivation to join Twitter after 10 years of silence?

Lewinsky, she will be the only survivor, which her reputation has destroyed globally with the internet, which will be a mentally sick like a virus going deeply with various talks of the people. In the 1998 sexual scandal with Bill Clinton and it results in a deeply shame and even she had suicidal thoughts and she was only at the age of 25 when she is criticised globally. According to the writings in Forbes, she has revealed how she feel when the scandal is leaked globally through the website Drudge Report and she herself seeing in the computer screen shocks her identity of private details and it gives the news for critics, pundits and hard boiled commentators.

After some years of the dispute, she branded herself with making handbags and hosting a reality show and at time, she went to UK and completed her masters in Social Physiology, despite all these things, she is never out of the dispute.

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Nina Pham – A nurse who is doing really well after being infected by the Ebola virus Mon, 20 Oct 2014 09:40:26 +0000 The nurse Nina Pham, who was tested positive for the Ebola virus arrived Maryland this Thursday on a Chartered plane from the Dallas for treatment at the federal hospital just outside Washington, D.C. While leaving the Texas Health Presbyterian Hospital in an ambulance she said that she was doing really well. The ambulance took her to the small jet at the Love Field of the city and then plane transporting her departed at 7:09 pm which deboarded her at an airport at Frederick, Md. within three hours.

From there she walked wrapped up in a protective suit to the ambulance which took her to the National Institutes of Health’s sate-of-the-art facility in Bethesda, Md. Fellow colleagues of the health care lined her path out and cheered her showing the signs of support to her.

Nina Pham got infected by this deadly virus during the treatment of Thomas Eric Duncan, who passed out on 8th October at the Dallas Hospital. The  hospital released a statement on behalf of of Nina Pham which stated that she is very thankful for the support provided by her friends, family and coworkers. She is feeling blessed and have gained strength from the support provided by them. She also stated that she is really doing well, thanks to the team of talented coworkers.

Fauci reported to the U.S. House, a panel which is hearing about the Ebola crisis, that the condition of Nina Pham is stable and she is doing well, but he also added that NIH has facilities for only 2 Ebola patients. The NIH reported that Nina Pham will be treated in the Special Clinical Studies Unit which is designed for the isolation capabilities to the highest levels.

On Thursday Ebola screening was organized at four major U.S. airports and also in some schools in Ohio and Texas. The screening took place at Newark Liberty International, Chicago O’Hare International, Hartsfield-Jackson Atlanta International and Washington Dulles International Airports. On Saturday, at the Kennedy International Airport, New York screening of the passengers from the West Africa also began.

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Gearing up for a successful social media campaign Thu, 16 Oct 2014 12:41:57 +0000 Successful social media promotions don’t just happen. In addition to hard work and great ideas, there are common themes that can be used to create promotions, contests and giveaways. Having a huge social media following is not a prerequisite for a successful promotion, neither is having a large budget to throw at your participants.

What you do need is a way to engage your visitors so that they want to become involved. Simple promotions can be turned into media events with just a few, or one, of these compelling ideas.

  • Urgency. Limited time offers and deadlines are effective ways to instill a sense of urgency into your promotions and pass that urgency on to your customers.
  • Scarcity. By offering something that people will want, even if it is only a t-shirt, but that has a limited run creates demand for the item. The limited edition item doesn’t have to have a high monetary value, it just needs to be scarce and something that fans will want to have. This option can be tied into the urgency factor to create even more demand.
  • Ease. Don’t make your customers jump through hoops for your promotion. The easier a task is, the better your response will be. If you make a contest too difficult to enter, you will not get people to enter and many will give up when they realize how difficult it is.
  • Excitement. Never underestimate the ability of people to get excited about promotions that can show off their creativity or uniqueness. Contests that revolve around the best comments for a subject or photo contests encourage answers and others to participate.
  • Appeal. The giveaway or prize for your promotion or contest should be something that people will want. It should be attractive to your customer base and to their friends.

Although each social media promotion is different, they all have common characteristics. These characteristics are quantifiable and can be used for promotions in many different areas.

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Unique Cinematography and Special Effects Raise Birdman’s Prospects for Critical Success Mon, 13 Oct 2014 13:18:22 +0000 Michael Keaton and Edward Norton star in a film that critics have praised for its cinematography – Birdman. In one instance, Edward Norton even compared the movie’s camera work to the award-winning picture – Gravity. Birdman’s plot revolves around the egos of Keaton and Norton’s characters. While Keaton plays a down-on-his luck actor, who once starred as Birdman, Edward Norton is on the rise and their egos inevitably clash. Added to the movie’s unique filming techniques, the actors admitted in a convention that its release would catch the attention of film students because of its revolutionary approach to scene capture.

Although the film shows several scenes where the leading actors are in their underwear, it does so in a tasteful if not sad manner. For instance, in one scene Michael Keaton’s character punches Edward Norton, while the latter is in briefs. The accompanying dialogue and disagreements allow the audience to connect with the characters’ development. Starting with the mediocrity that the former Birdman actor displays in his attempts to resurrect his career and the cockiness of the younger actor (Edward Norton) that the picture portrays, it provides an entertainment factor that movie buffs would be glad to consume.


Although the movie’s special effects are certainly impressive, it is worth noting that its approach relies on Emmanuel Lubezki – the cinematographer. Thus, the resemblance of the techniques to Lubezki’s other work (Gravity). Nonetheless, the film’s visual style is appropriate for its plot. The major characters have to contend with less than desirable situations in life, and as a result, the sometimes-chaotic visual flow is part of the film’s larger narrative. It does not shy away from depicting the characters with less than glamorous situations. In the end, the movie is a combination of multiple techniques, which leave the audience with empathy for the struggles that the characters have to overcome.

Depending on the viewer’s perspective, the film’s visual style may add to the picture’s uniqueness or create more of a diversion. Nonetheless, its application reminds the audience those film making techniques that can make for an interesting movie-night and those that make a film become one tightly knit narrative. 

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Luke James – Watch the success journey of this soulful singer as it unfolds Thu, 09 Oct 2014 13:00:15 +0000 There are times when you run into someone with a gift, and you just know that they have a potential as well as the will to go all the way. Such is the case with Luke James. This New Orleans born singer is a natural when it comes to music and dabbles in it extensively. Such is his love for performance that he can be found crooning slowly even when he is not on the stage and there are no cameras around.

A singer who is trained in the Soul, Jazz, and Gospel styles of singing, and has also been a saxophone player, Luke is certainly no stranger to the many different styles of music, and his current stint with R&B is proof of this fat. With his debut album already released, James is well on his way to becoming a successful artist and performer.

I Want You, a song that features on his debut album has already earned him his first Grammy nomination, and the successful album has ensured that the singer is in the limelight.

The path that Luke James has taken to get to where he is today has been an unusual one. While he always knew that music interested him, for a major part of his childhood, he was a sax player. He laughs about it and recounts how he was considered a nerd because of it, and how one day he just decided to sing, and grins a little as he remembers how all the girls went crazy. That was the moment he decided that singing was what he wanted to do in his life.

Luke James wants to be know by the world for a very simple thing. A thing so simple, yet so uncommon today. He want to be known for being the guy who knew what he wanted in his life and dared to follow that dream. Come tomorrow he will be a different person, but today, he is exactly who he wants to be.


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